The Challenges

The Neilson holidays’ domain had observed a 51% reduction in organic traffic over a 36-month period, visibility was at an all-time low at a period when they were putting in every effort to grow the business.

The Solution

addmustard identified and resolved a mobile specific penalty related to interstitial pop ups, page load times were also affecting organic visibility, addmustard reduced file assets and instilled a JS/CSS file input process in order to reduce and optimise page load times to Google best practice.

Lastly, addmustard provided training for Neilson’s’ internal team by briefing the process for implementing on page SEO best practice and keyword targeting to enable consistent ongoing best practice. This best practice was aligned with their content production strategy to help plug the gaps in SEO performance.

The Results

addmustard provided training for Neilson’s’ internal team by briefing the process for implementing on page SEO best practice and keyword targeting to enable consistent ongoing best practice . This best practice was aligned with their content production strategy to help plug the gaps in SEO performance.
0
%
Growth in
organic visibility
0
%
Increase in
revenue
Jennie Webster, Head of Ecommerce - Neilson Holidays

“addmustard supported the Neilson marketing and technology teams to help us drive growth and improve our marketing efficiency. In a very challenging trading environment, we have worked as an integrated team to grow our direct and online sales”

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Categories: PPC, SEO