Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, today we feature Apple Maps’ update, AdWords competitor tracking and YouTube’s ad-free subscription. APPLE MAPS BULKS UP Apple Maps still doesn’t have nearly as many features as Google Maps, nor is it as well respected. While the latter may…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, our Easter issue edition features mobile conversions, Google’s EU charges and Twitter promotions. MOBILE CONVERSIONS SPIKE Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, Yesmail released some eye-opening email-generated revenue…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features device targeting on Bing, viewing habits at Ad Week and Google’s mobile algorithm. ADWEEK: VIEWING HABITS The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe,…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Apple Watch, video’s impact on sales and Brightoll targeting from Yahoo. THE FIRST SMARTWATCH THAT MATTERS? Apple CEO Tim Cook believes the upcoming Apple Watch will be the only smartwatch of significance. The claims were made…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features the Google shop, mobile shopping and the Twitter video revolution. GOOGLE SETS UP SHOP Google has opened its first physical store under its own brand name, based on Tottenham Court Road in London. The Google Shop…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features city searches, clickable ads on Instagram and pinpoint targeting. SMX RECAP: VOICE SEARCH Today, smartphones represent 75% of all mobile devices in use, and by the end of 2015, that number is expected to be over…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Spring cleaning on Adwords, smartphone market domination and Google’s app ads. YAHOO GAINS SHARE & QUERY VOLUME Announced last November, the Firefox default search deal continues to pay dividends for Yahoo. ComScore’s US search market share report is…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Snapchat’s valuation, Facebook’s product ads and YouTube’s growth. COMPETITIVE BIDS ARRIVE ON BING Over the past six months, Bing has helped advertisers spend more effectively by adding better competitive tools. Last week, Bing launched Auction Insights globally,…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Mother’s Day search, Expedia vs. Priceline and Wordpress SEO. SOCIAL MEDIA REFERRALS UP According to a report released this week, social media is now the number one driver of all website referral traffic. As of…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features click-to-call, 2014’s bad ads and Twitter’s pipeline. BING ADS’ NEW INITIATIVES In a blog post this week, Bing Ads’ head of product marketing, Steve Sirich, reviewed last year’s platform updates and discussed new initiatives for 2015.…
