Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features a URL upgrades reminder, autoplay on Twitter, UK mobile search rates and Google’s core ranking update. REMINDER: UPGRADED URLS DEADLINE JULY 1, 2015 Back in February, Google announced that Upgraded URLs would soon be replacing Destination URLs…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features our multi-channel attribution modelling report, Google’s location-aware search and WWDC 2015. ADDMUSTARD REPORTS: MULTI-CHANNEL ATTRIBUTION addmustard has published its report on multi-channel attribution modelling. As the digital marketing world continues to advance, marketers are presented with a wide…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s Panda update, Pinterest shoppers and Search Engine Land’s SEO Periodic Table. PANDA UPDATE At SMX Advanced this week, Google’s Gary Illyes announced that the next Panda update will happen in the next two to…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week the big news comes from Google I/O 2015, as well as mobile ad buy buttons and Adobe/Econsultancy’s Quest for Mobile Excellence report. NEED TO KNOW: GOOGLE I/O 2015 Yesterday, Google I/O 2015 kicked off and was largely…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features Facebook Instant Articles, Verizon’s AOL takeover and what counts as a video view. FAST FOOD FOR THOUGHT This week Facebook unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week we’re talking about mobilegeddon’s failure to live up to its hype, Applebot, news from Inside AdWords and Facebook’s native ads. ALL MOUTH? In spite of the hype around Google’s mobile algorithm update, and claims that ‘mobilegeddon’ would be…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this edition features Facebook’s data access changes, Brighroll’s mobile video ads and the results of a study on the psychology of searchers. PRICE OF PRIVACY At last year’s F8, Facebook announced that in a year apps would not longer be able…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this issue features mobile friendliness, Airbnb’s ‘Never a Stranger’ campaign and a new digital ad spend record. RISE IN MOBILE FRIENDLINESS Google announced that there has been a “4.7% uptick in the proportion of sites that are mobile friendly” in…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s topics are confirmation of the EU’s charges against Google, Facebook CTR report for Q1 and the Yahoo-Bing deal. BREAKING: EU CONFIRMS GOOGLE CHARGES The European Union has accused Google of illegally abusing its dominant position in online search.…
