Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about what Apple’s 2015 event means for marketers, Instagram’s ad roll-out and a potential Panda 4.2 reversal. THE BIG APPLE Yesterday saw Apple’s hotly anticipated annual event take place. As expected, the tech giant launched the…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s war on mobile app ads, native Gmail ads coming out of beta and Google’s new logo. TONE IT DOWN In an update to ranking factors that will take effect from 1st November this…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week’s stories include the launch of Facebook M, Google testing video ads in search results, and the impact of the Local Pack update. FACEBOOK M LAUNCHES This Wednesday, Facebook released a test of its digital assistant; Facebook M.…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our August infographic: Taking a Gamble on Display. We’re also talking about Google’s Journey to Online Purchase report, Facebook’s referral traffic, the rise of US e-commerce and Amazon banning Flash. INFOGRAPHIC: TAKING A GAMBLE ON DISPLAY The…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we bring you the 2015 Search Engine Ranking Factors from Moz as well as news of Google’s new parent, Alphabet and Bing’s advertiser updates. ALGORITHM INSIGHT This week Moz revealed the 2015 version of its bi-annual search…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week’s hot topics are Ofcom’s Communications Market Report, the impact Google’s mobile-friendly algorithm, the Panda 4.2 refresh and Google’s Search Analytics API. GET SMART 33% of British people now view their smartphones as their most important device for accessing…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search marketing news each Friday, this week we discuss Adobe’s Flash, Google’s Penguin refresh and the Apple Pay launch. FLASH CAN With further security issues brought into the spotlight, there has been much discussion around Adobe’s Flash of late, and Firefox has dealt the…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our latest report on value v.s. resource with our content infographic, Google’s minute by minute search data and mobile video view rates. ADDMUSTARD REPORTS: BALANCING CONTENT RESOURCE It’s been almost a decade since Bill Gates’ illustrious…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week Pinterest launches ‘buyable’ pins, Android dominates stateside and Yahoo! tests Google results. KEEP YOUR ENEMIES CLOSE In a blow to Bing, Yahoo! has confirmed that it is testing the use of Google’s search results. As part of Yahoo…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re proud to introduce hoppa, as well as bringing you Flash news and Facebook’s immersive ads. OUT WITH THE OLD This Wednesday saw Resorthoppa launch hoppa, its new, global B2C brand. addmustard oversaw the migration to the new site,…
