Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
To keep our cogs whirring, and force us to question our processes, addmustard has been introducing a series of team workshops across SEM, SEO and Design. Our Head of Creative, Reece Starr, led the way with his bi-weekly creative workshops. The sessions are collaborative, incorporating learning new skills with showcasing ideas and campaigns on a…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week we’re talking about mobilegeddon’s failure to live up to its hype, Applebot, news from Inside AdWords and Facebook’s native ads. ALL MOUTH? In spite of the hype around Google’s mobile algorithm update, and claims that ‘mobilegeddon’ would be…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Mother’s Day search, Expedia vs. Priceline and Wordpress SEO. SOCIAL MEDIA REFERRALS UP According to a report released this week, social media is now the number one driver of all website referral traffic. As of…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Google’s trash can, mobile search descriptions and gender customised search. GOOGLE ANALYTICS ROLLS OUT “TRASH CAN” Google Analytics has announced a new “Trash Can” feature that will help users reclaim any views, properties or accounts that have been…
