The Future of: Brand
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The Prince-iples of owning your style
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BrightonSEO Debrief – Our Highlights
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
Instagram’s Fresh Face
The logo – a crucial element of a business that defines your brand with a single, clear illustration. The logic of a logo isn’t just one of aesthetic; it sends a message, tells a story as the business grows, and builds brand awareness as people get to know and recognise the brand over the years.…
Our favourite April Fools’ 2016 (Tech Edition)
With the rise and rise of social media we’re seeing more companies investing efforts into creating ridiculous yet somewhat believable pranks for April Fools’ Day. Our modern day obsession with technology has allowed big brands to take advantage of this day, with some leading to disastrous consequences: we’re looking at your ‘mic-drop’ prank Google! Here’s…
Thoughts on Apple vs the FBI
“We’re no longer passive in our relationship with our devices” – Edward Snowdon speaking at the LibrePlanet event at MIT. You must have been living under a rock if you haven’t seen any of the recent news coverage regarding U.S authorities demanding legislation for Apple to decrypt and provide back-door access to its iPhone operating system.…
What Happened in Search | Updates from Google, Facebook and More
As most of you should be aware by now, the biggest news in search this week was Google’s removal of right-hand side adverts. But as we’ve already covered that one, aside from a quick update on the matter, we’ve also got reports from Instagram on advertising figures, Facebook’s new ‘Reactions’ update and a few other…
SEO Battleground | 19 February
This week we see a pattern of steep gains and violent dropouts in the addmustard battleground… Winners: channel5.com One of Britain’s biggest TV channels takes its place this week for greatest visibility gained. The station has recently picked up new contracts for top American TV shows such as ‘The X Files’, ‘Once Upon A Time’…
What Happened in Search | 30 October
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we take a look at the searchmetrics SEO winners and losers, Google’s RankBrain and Twitter’s new brand hub. BATTLEGROUND addmustard’s SEO team uses searchmetrics to analyse which sites came out on top, and which didn’t fare so well, in last week’s…