We get it, Snapchat is definitely a big deal. With over 100 million active users and 6 billion video views every day, it’s clear to any marketer that this is could be a bandwagon you should be jumping on. But how exactly can brands harness the success of Snapchat and utilise it within their marketing mix,…
It seems Facebook have decided this week that blood is thicker than water (and publishers), when it comes to what they show their users, following the latest tweak to their news feed algorithm. Put simply, the change will mean that Facebook users will see more posts from their family and friends, and less content from…
September 2015 saw global photo and video sharing site, Instagram, launch its widely-anticipated sponsored ads. With 400 million users worldwide, the platform now allows advertisers to directly target users with paid ads, to drive revenue as well as increase followers. Fast forward to June 2016, and a study released by Stata claims that Instagram advertising…
Are you an on-the-go celebrity type with a legion of fans and too many @mentions to (Twitter) handle? Then you’re probably the perfect candidate for this latest offering from the social media giant. Here’s the lowdown on Twitter Engage (because fame and fortune could be just around the corner…). Who Designed for ‘creators, influencers and…
Permitting that you realise this isn’t a joke and you haven’t clicked the back-button out of Kanye related-hatred, where do we begin? He’s perhaps best known for his award show interruptions and questionable proclamations, rather than his insights into digital marketing. However, there’s a lot to dissect and learn from the man who has had…
The logo – a crucial element of a business that defines your brand with a single, clear illustration. The logic of a logo isn’t just one of aesthetic; it sends a message, tells a story as the business grows, and builds brand awareness as people get to know and recognise the brand over the years.…
In April we brought you the first instalment of our guide on creating Facebook Canvas Ads. This month we bring you part two, in which we will take you through the process of building an ad – in this example, one we created for a client within the travel sector. Our goal was to create…
The eagle-eyed amongst you may have noticed a new ad format on Facebook’s mobile app. The canvas ad is a new ‘immersive mobile experience’ that allows businesses to tell their stories and showcase their products/services. Our SEM team at addmustard love a new ad format, and noticed there is hardly any information out there about…
Social media can be an incredibly cost effective tool. Whether you’re a new business starting from scratch or an established company wanting to re-evaluate your brand presence, social media gives the potential to reach customers you want to target with the right messages, at the right time. As part of our ‘Exposed’ series, addmustard’s Head…
If you work in the world of digital marketing, you can’t have missed all the hype about Facebook’s latest venture in to Instagram advertising. The question is, are you willing to try it for yourself? Well for those of you that are willing to dip your toes in the Insta-water, we’ve got 6 top tips to…
