10 Twitter marketing tips to employ right this instant
Read more
Snap! WhatsApp’s latest tools look familiar…
WhatsApp has become the latest in a list of Facebook-owned services to incorporate Snapchat tools into their offering. Hot off the heels of the introduction of Instagram Stories and the recent updates Facebook has made to its camera feed, WhatsApp now allows users to add text, drawings and emojis to photos and videos. Interestingly, these…
Have we just predicted the winner of #GBBO 2016 using Twitter conversation alone?
It’s been a more interesting year than usual for the Great British Bake Off tent, and that isn’t just down to Val and her cake-whispering or her Noah’s Ark with only one ‘animal’ per species. No, GBBO is moving to Channel 4, Mel and Sue have left, quickly followed by Mary, and with only Paul…
Chatbots – What You Need To Know
Chatbot – a service powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. By allowing brands to communicate with users through messaging apps like Facebook Messenger and Slack, chatbots or virtual robots are transforming the way that companies communicate with their customers. From programmed chatbots that can respond to…
BrightonSEO Debrief – Our Highlights
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
How To Use Social Media To Make Your Customers Happy
Having a social media presence is no longer simply a nice-to-have for brands. From Facebook and Twitter, to Pinterest and Instagram, customers expect to be able to communicate with you in open, social spaces as easily as they could privately email or call you. Yet it’s this public aspect of social platforms that can…
Instagram Launches ‘Business Profiles’ in Europe
Facebook-owned social media platform, Instagram, has just announced a European roll-out of a brand new suite of free tools for businesses. This includes the arrival of ‘Business Profiles’, which allows companies to include a ‘Contact’ button within their profile. The addition should not only quickly signal to users that the profile belongs to a business,…
Instagram’s Latest Offering: Instagram Stories
Marketed by Instagram as a way to let your followers know what you’re up to, without clogging up your own profile, Instagram Stories have launched this week. Unlike regular Instagram posts, there are no likes or public comments functions, and content posted will disappear after 24 hours. By now you have probably figured out that…