What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Addmustard have got the low-down from Google about the rumours that they will no longer be showing ads on the right-hand side of the SERPs. They mentioned that they have been testing this on tablet for the past 18 months. The update will reportedly be rolled out globally today and will mean that a maximum of eight…
As promised in last week’s first part, we reveal more of our favourite SEO WordPress plugins to make your life that little bit easier. If you missed our previous post, have a browse through our first instalment. 3. SITE ARCHITECTURE The bottom line is if the foundations of your site aren’t sound, then the beautiful content…
In this week’s instalment of our Exposed series, we introduce you to our top free SEO WordPress plugins that here at addmustard have been used and tested to improve website optimisations. As there are boundless plugins to talk about, and we don’t want to bore you, we have divided this post in two. Over 75…
This month, the addmustard infographic shines a light on SEO. Three letters that have the ability to both confuse and conquer a digital landscape. Taking on an SEO campaign can seem like a daunting task, and with so many Google updates, tools that offer the world, and varying technical possibilities to trip up on,…
As another Brighton SEO conference swung around, addmustard’s SEO team eagerly donned their passes and scampered the 50 yards between addmustard HQ and Brighton Dome to join the thousands of paisley-clad marketers gathered for the conference. With three new faces in the addmustard SEO team, there was much anticipation, and with so many interesting titbits picked up…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week’s top stories feature Google’s keyword quality score, the Google+ divorce and Amazon Launchpad. TOP NOTCH Google announced on Monday that it has updated keyword quality score reporting in AdWords. The move will not affect the way in which…
Google has announced that it began rolling out Panda 4.2 this weekend. After a ten month wait, Google told Search Engine Land that the refresh will take months and is happening incredibly slowly – which is why the majority of webmasters may not have noticed it this weekend. Google also confirmed that Panda 4.2 is site-wide, affecting…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about PayPal’s IPO, Video Manager on Facebook and Econsultancy’s best in class UX examples. GOING, GOING, GONE This week saw PayPal and eBay divorce after 13 years, as PayPal seeks to raise more capital and…
Recent reports have been full of speculation (and hope) that Flash is finally being given the boot, five years after Steve Jobs’ ‘Thoughts on Flash’ letter. iOS has never been friends with Flash, Google is now automatically converting ads to HTML5, most popular sites either use HTML5 or other technologies and Mozilla’s Firefox is blocking it…
