BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
And like that it’s over – the Olympics have finished for another four years, and what an event it’s been! 2016 was all about Rio, but back here in Blighty we’ve been obsessed with all things Team GB. For the first time in over 100 years, we’ve got ourselves on the podium with a 2nd place on…
Based in our very own city by the sea, BrightonSEO rolls around twice a year, attracting some of the most talented online enthusiasts from around the world, Not content with being the best event in the UK to brush up on your digital marketing knowledge, it’s also up there with the greatest when it comes…
As you can see in this case study, “off-site SEO”, to coin a phrase, offers brands exposure through free and organic web-based content, aiming to drive traffic to their site. Sound similar to PR? That’s because it is. SEO as a practice has been leaning more and more towards traditional PR tactics to gain results,…
You’d think people have better things to do than harass their competitors all day, but never underestimate a persistent troll. You may be asking yourself, is negative SEO even a reality? Do people really spend all day chasing links and spamming competitors in order to damage a competitor’s position on Google? Unfortunately, yes. There are…
Permitting that you realise this isn’t a joke and you haven’t clicked the back-button out of Kanye related-hatred, where do we begin? He’s perhaps best known for his award show interruptions and questionable proclamations, rather than his insights into digital marketing. However, there’s a lot to dissect and learn from the man who has had…
Ranking on Google’s first page simply isn’t enough anymore. Structured data markup, Rich Snippets; they’ve been around for some time now but many (including the big brands) fail to implement them. It’s near impossible to think of a vertical that isn’t marred by competition, and with similar companies offering the same product, it can become confusing for…
In February, Google announced they were removing the right hand side paid ads in their search engine results pages. This change meant that ads would no longer display in the rail to the right of search results and the number of top of the page ads would increase from three to four, plus a further…
What is hreflang? The hreflang tag is an attribute which helps Google and Yandex search engines to understand the language used on a specific webpage. With the correct implementation of hreflang, search engines are able to serve the most appropriate content language version of a webpage to a user. When should you use it? A…
Google’s guidelines state the importance of keeping site structure simple, in order for users to be able to “quickly and easy navigate your site to find the content they are looking for” and for “search engines to easily crawl your site”. This is logical, but the question of ‘how simple?’ is slightly more ambiguous. Here Tom Wilson,…
