The decline in Search Marketing…
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‘Tis the Season to be Searching
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20 common marketing acronyms translated
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Points we’re pondering from BrightonSEO
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Alice In Content Land
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we pride ourselves on our love…
Penguin 4.0 – The Lowdown On Google’s Latest Update
Google Penguin, first launched in 2012, has had its last (but by no means least) major update. Penguin 4.0 has officially been rolled-out, and is now in real time. Unlike previous iterations of the algorithm update, where sites would have to wait for months (often years) for the next update to turn around a penalty,…
What Is A High Bounce Rate, And When Is It Acceptable?
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…