Thanks to an unprecedented rise in multichannel customer journeys, it’s more important than ever that brands understand the impact their online marketing efforts have on their offline sales (and vice versa). For some marketers, being unable to measure this effectively is a source of frustration – they know that there is a relationship between their…
addmustard has again got the low-down from Google on their new expanded text ads feature. Google is initially launching this in beta, for those who are whitelisted. Currently it’s testing with two whitelisted accounts per week. To begin with, the expanded ads will show for just 20% of eligible ad group impressions alongside existing ads.…
In February, Google announced they were removing the right hand side paid ads in their search engine results pages. This change meant that ads would no longer display in the rail to the right of search results and the number of top of the page ads would increase from three to four, plus a further…
In April we brought you the first instalment of our guide on creating Facebook Canvas Ads. This month we bring you part two, in which we will take you through the process of building an ad – in this example, one we created for a client within the travel sector. Our goal was to create…
News broke out at the end of March that Google were completely redesigning their AdWords interface to essentially keep up with the ever changing times. AdWords as a platform is now over 15 years old and hasn’t seen as significant an overhaul since 2008. With many bloggers/users making their dream UI requests, Google have been…
The eagle-eyed amongst you may have noticed a new ad format on Facebook’s mobile app. The canvas ad is a new ‘immersive mobile experience’ that allows businesses to tell their stories and showcase their products/services. Our SEM team at addmustard love a new ad format, and noticed there is hardly any information out there about…
What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Addmustard have got the low-down from Google about the rumours that they will no longer be showing ads on the right-hand side of the SERPs. They mentioned that they have been testing this on tablet for the past 18 months. The update will reportedly be rolled out globally today and will mean that a maximum of eight…
If you are an account manager – new or experienced – the vast world of bid management can seem a little overwhelming at times. “Was it something I did?” or “Was there a change in the landscape?” are common questions you may ask yourself regularly. The smallest change can have a massive effect on your…
Created by the addmustard SEM team, the first in a new series of infographics, Peter’s Produce Corner (do you see what we did there…?!) is a walk through guide on basic PPC account structure set up. Whatever your experience level may be and whether your businesses goals are to drive more traffic, improve CTR or increase sales,…
