The decline in Search Marketing…
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20 common marketing acronyms translated
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Ad Fraud: Everything You Need To Know
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker With the recent news of Facebook overestimating video views by up to 80%, we at addmustard have been wondering for many years how much activity is actually over-reported and overpaid by advertisers. In fact, it’s…
Google Cross-Device Remarketing Has Arrived
This week, Google have announced the long awaited news that cross-device remarketing will be enabled on the Google Display Network and Doubleclick for users that are logged into their Google accounts instead of just using cookies and mobile IDs. What does this mean? Up until now, cross device remarketing could only happen when a user…
When Big Data Is Too Much Data
With the rise of digital superpowers like Facebook and Google, Big Data is THE buzzword of the moment, with businesses small and large jumping on the data bandwagon, investing time and resource into the gathering and maintenance of their data. As a self confessed data nerd working in online marketing, our Performance Director, Jenny says:…
Bing Reaches 20% UK Market Share
Many thought it impossible, but over the last few years, Bing has slowly but surely gained more and more of Google’s dominant market share. In fact, the company recently announced it has now captured 20% of the UK market – a big accomplishment that won’t have gone unnoticed by their rivals. Having risen steadily from…
PPC Ads : Making The Most Of Them | Part Two
In part one of this blog duo, we wrote about how to make the most out of the elements used for basic ad copy. In part two, we’re going to talk about ad extensions. The main extensions that can be used are: Sitelinks Location Call App Review Callouts Structured Snippets Price (Google only) Image (Bing…
Changing Perceptions Of Display Marketing: 3 Myths To Ignore
Display is often typecast as PPC’s distant cousin. You know that guy that’s a little misunderstood? He’ll turn up to the family gathering, loiter around the edges, and then take credit for the birthday cake that he didn’t even help bake. Well, the expert Display team at addmustard are ready to dispel this stereotype. Having…
PPC Ads – Making The Most Of Them | Part 1
When it comes to writing ad copy for your business, Google Adwords & Bing Ads only offer so much (and some would say it’s limited) in order for you to make a great first impression about the products and services you provide to those who want it. Thus, it’s vital you make the most of…