‘Tis the Season to be Searching
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The Princess and the Frog
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Alice In Content Land
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we pride ourselves on our love…
How Well Does The Shoe Fit? 5 Strategies For Finding Your Content Sweet Spot
We’ve all heard the story before about Cinderella and her prince. Evil stepmother. Fairy godmother. Ball. Midnight. Lost her shoe. Prince has to find his princess. Happily ever after. If you are like a lot of content marketers, you may still be stuck with your own evil stepmother — and struggling to find a way…
The Evolution of the Display Banner Ad
Display advertising is a form of visual digital advertising that in modern day marketing, typically uses images, audio and video to communicate marketing messages. On average, as users, we are now exposed to 1,707 display ads on web pages every month. That’s 57 per day! In light of this, we think it’s time to get to…
The Great British Search Off: #GBBO fans more interested in cake than current affairs
The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
Digital Marketers – Put Dating Back Into Your Language
We’ve taken a slightly different approach to this month’s infographic. We’re here to talk about LOVE. Not just love of the digital world, but moreover, how the digital world can help you find love. In 1965, the first computer dating service was born. Fast-forward 30 years and Match.com hit our IPs. Ever since then it’s…
Leicester City’s Triumph And What It Means To Us…
While it may appear odd for a digital marketing agency to seemingly jump on the bandwagon to enthuse about Leicester City’s monumental Premier League victory, it isn’t for this one. Our founder, Fran Hall, was born and bred in the city and grew up supporting the Foxes, so there’s blue in our blood here at…
The Undisputed Marketing Superhero
At cinemas across the globe this week, viewers will finally bear witness to the biggest superhero battle of all time. Two of the world’s most notorious costumed crime-fighters will go head to head in the anticipated film, ‘Dawn of Justice’. But who will come out on top: Batman or Superman? They both have unworldly strength,…