The world’s number one online fashion retailer, ASOS, and high street-turned-etailer Urban Outfitters both dominate the digital landscape when it comes to NewGen clothing. Selling hundreds of thousands of products via their online stores and delivering across the globe, an efficient and user-friendly web interface is not just important but fundamental to their success. In…
By definition, graphic design is “art with a purpose” and this has never been more evident than in the case of web design. More designers work in the digital landscape than ever before and quite simply, it’s no longer enough for a website to ‘look good’. Designers now face the challenge of combining aesthetics with…
UX”, “user experience”, “user interface design”, “user experience design”. If you work in or alongside a marketing team there’s little doubt that you will have heard these terms banded around. Perfecting the user experience on a website is now top of every brand’s wish list – and in our opinion, rightly so. User experience has…
It’s been almost a decade since Bill Gates’ illustrious quote ‘Content is King’ reverberated around the digital world, and yet the words still resonate today. With over 57% of marketers declaring time limitations as the biggest hurdle when it comes to implementing a successful content marketing strategy, a solid content plan has never been more…
To keep our cogs whirring, and force us to question our processes, addmustard has been introducing a series of team workshops across SEM, SEO and Design. Our Head of Creative, Reece Starr, led the way with his bi-weekly creative workshops. The sessions are collaborative, incorporating learning new skills with showcasing ideas and campaigns on a…
In 2014 addmustard was asked to create a TrueView ad for our client, Resorthoppa. The objectives for the world’s leading airport transfers company were to reach new audiences, build brand awareness and to create an educational video informing viewers about Resorthoppa’s products. The addmustard team created ‘What’s Your Thing’, an ad that spoke to Resorthoppa’s…
