Permitting that you realise this isn’t a joke and you haven’t clicked the back-button out of Kanye related-hatred, where do we begin? He’s perhaps best known for his award show interruptions and questionable proclamations, rather than his insights into digital marketing. However, there’s a lot to dissect and learn from the man who has had…
Marketing buzzwords are thrown around the office everyday, none more so than the acronym. An acronym is an abbreviation of a phrase, shorted into one word using the initial letters from each word of the phrase. While these might streamline emails and save us milliseconds per sentence, when we take a step back, the quantity…
What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Dealing with emails consumes 28% of the average business employee’s day. So imagine the resource that could be saved if this was reduced by just a few percent per employee. Not to mention the relief of actually receiving the reply you’ve been waiting on. In the addmustard office this week we’ve been discussing email volume,…
As another Brighton SEO conference swung around, addmustard’s SEO team eagerly donned their passes and scampered the 50 yards between addmustard HQ and Brighton Dome to join the thousands of paisley-clad marketers gathered for the conference. With three new faces in the addmustard SEO team, there was much anticipation, and with so many interesting titbits picked up…
It’s been almost a decade since Bill Gates’ illustrious quote ‘Content is King’ reverberated around the digital world, and yet the words still resonate today. With over 57% of marketers declaring time limitations as the biggest hurdle when it comes to implementing a successful content marketing strategy, a solid content plan has never been more…
