In the beginning, there was a brand. And they did say “Let’s do this content thingy” So they did hire The Content Marketer and said to him. “Do the content thingy” And he did reply unto them “Do you have a blog?” And the brand did say “No.” And The Content Marketer said unto them…
The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
Just as athletes must incorporate practice, planning and performance tracking into their journey to victory, content creators must play the game. From working as a team to deep diving research, there are certain aspects found in both competitive sport and content creation. Read our top 10 reasons a content strategy must be as varied as…
Sometimes we all need a wakeup call, so here are 9 reasons your content is boring, with solutions to boot. Otherwise, we’re hardly being helpful now, are we? 1. You don’t care about your topic. If a topic bores you, it’s going to bore your audience. They’re able to pick up on things like…
Blogger advocacy is the new celebrity endorsement. According to The Drum, 8 out of 10 industry professionals now prefer to work with bloggers and YouTubers over celebrities. It seems that these days, encouraging a well targeted blogger to support and engage with a product or service is worth far more than an endorsement from the…
The Rat Race to Number One The race to the top of the search engine ranking page dominates digital marketing. It’s simple – if you’re sitting pretty at the top of page one, you’ll be getting significantly more visibility than your competitors. Research from website ranking tool AWR suggested than in March 2016, if you…
That old adage, “today’s headlines are tomorrow’s fish and chip wrappers”, is now lost on many. Not because of the rejection of irresponsibly sourced fish or the introduction of biodegradable takeaway boxes, no. But because of the slow, painful death of print media. In March of this year, The Independent, the centrist tabloid paper, made…
We’ve taken a slightly different approach to this month’s infographic. We’re here to talk about LOVE. Not just love of the digital world, but moreover, how the digital world can help you find love. In 1965, the first computer dating service was born. Fast-forward 30 years and Match.com hit our IPs. Ever since then it’s…
