Your brand is constantly communicating. With potential customers, with existing customers; through on-site commercial messaging, offline media and sales agents, to customer service and social media. The key question is, does your brand have a strategy or guidance for employees on how they should speak to customers and represent your brand? “45% of a brand’s…
Customer experience can be a complex thing to nail down and get right – after all, consumers have more outlets than ever before to voice their frustration when you get it wrong, thanks to the rise of review platforms, social media, and sites like TripAdvisor. However, it doesn’t take an endless amount of time or…
It’s that time again when the spotlight falls on our UX battlefield. This month, we’re taking a look at the philanthropic sphere by reviewing the websites of two well known charitable organisations; Amnesty International and Médecins Sans Frontières. Our Creative Team offers an expert opinion on how these associations deliver their campaigns, relay current issues…
The world’s number one online fashion retailer, ASOS, and high street-turned-etailer Urban Outfitters both dominate the digital landscape when it comes to NewGen clothing. Selling hundreds of thousands of products via their online stores and delivering across the globe, an efficient and user-friendly web interface is not just important but fundamental to their success. In…
Last week, D&AD hosted its penultimate President’s Lecture of the series, given by none other than Margaret Calvert at Shoreditch Town Hall. As the graphic design icon pointed out, she doesn’t give talks, so we were particularly privileged to hear her speak frankly about seven decades of work, from where it all began to current…
This week’s must-watch came from the Ad Council’s Love Has No Labels campaign. A beautiful PSA that drove its message home to a captivated audience, both online and offline. Worth three minutes of your time.
