Created by the addmustard SEM team, the first in a new series of infographics, Peter’s Produce Corner (do you see what we did there…?!) is a walk through guide on basic PPC account structure set up. Whatever your experience level may be and whether your businesses goals are to drive more traffic, improve CTR or increase sales, this guide will help you understand the best way to go about creating your initial account and structuring it in the most logical way for your business needs.