“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker With the recent news of Facebook overestimating video views by up to 80%, we at addmustard have been wondering for many years how much activity is actually over-reported and overpaid by advertisers. In fact, it’s…
This week, Google have announced the long awaited news that cross-device remarketing will be enabled on the Google Display Network and Doubleclick for users that are logged into their Google accounts instead of just using cookies and mobile IDs. What does this mean? Up until now, cross device remarketing could only happen when a user…
Display is often typecast as PPC’s distant cousin. You know that guy that’s a little misunderstood? He’ll turn up to the family gathering, loiter around the edges, and then take credit for the birthday cake that he didn’t even help bake. Well, the expert Display team at addmustard are ready to dispel this stereotype. Having…
