Ranking on Google’s first page simply isn’t enough anymore. Structured data markup, Rich Snippets; they’ve been around for some time now but many (including the big brands) fail to implement them. It’s near impossible to think of a vertical that isn’t marred by competition, and with similar companies offering the same product, it can become confusing for…
Google’s guidelines state the importance of keeping site structure simple, in order for users to be able to “quickly and easy navigate your site to find the content they are looking for” and for “search engines to easily crawl your site”. This is logical, but the question of ‘how simple?’ is slightly more ambiguous. Here Tom Wilson,…
The SEO Battleground from addmustard analyses the winners and losers of organic visibility each week. This week’s issue has a theme of brand conflict, with Google seeing confusion with big international sites such as AOL and Microsoft. Winners: Hotmail.co.uk With hotmail.co.uk temporarily redirecting to Microsoft’s Live email service, the Hotmail domain sees another massive boost in…
This week we see a pattern of steep gains and violent dropouts in the addmustard battleground… Winners: channel5.com One of Britain’s biggest TV channels takes its place this week for greatest visibility gained. The station has recently picked up new contracts for top American TV shows such as ‘The X Files’, ‘Once Upon A Time’…
With news of Google’s Phantom 3 algorithm update breaking at the end of last month, this week’s Battleground of course looks at some of the immediate winners and losers. WINNERS Downdetector.co.uk Following our previous post, where we reported some steep drops for downdetector.co.uk, the site seems to have recovered and is on the rise. While it…
