addmustard’s Design team recently attended ‘Reasonsto: Design, Code & Create’ – an annual event held in Brighton, for creatives from all fields. Speakers from agencies, brands and freelancers bring their experiences and insights to this exciting, and inspiring, three-day event. Our team of experts share who they saw and what they took from it… …
So, it turns out that some of the best times for being creative aren’t actually when you’re at ‘your best’. Confused? So were we. But have you ever experienced a rush of creativity when you were particularly relaxed, a little groggy, or dare we say it, even drunk? This could be down to neuroplasticity. A concept…
“Product design works in tandem with user experience” There are many similarities between the creative approach to designing a physical product and how we go about building a website that are often overlooked by digital designers. Put simply, they all boil down to answering two things: the need of the user the want(s) of a…
While it may appear odd for a digital marketing agency to seemingly jump on the bandwagon to enthuse about Leicester City’s monumental Premier League victory, it isn’t for this one. Our founder, Fran Hall, was born and bred in the city and grew up supporting the Foxes, so there’s blue in our blood here at…
By definition, graphic design is “art with a purpose” and this has never been more evident than in the case of web design. More designers work in the digital landscape than ever before and quite simply, it’s no longer enough for a website to ‘look good’. Designers now face the challenge of combining aesthetics with…
