To keep our cogs whirring, and force us to question our processes, addmustard has been introducing a series of team workshops across SEM, SEO and Design. Our Head of Creative, Reece Starr, led the way with his bi-weekly creative workshops. The sessions are collaborative, incorporating learning new skills with showcasing ideas and campaigns on a…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week we’re talking about mobilegeddon’s failure to live up to its hype, Applebot, news from Inside AdWords and Facebook’s native ads. ALL MOUTH? In spite of the hype around Google’s mobile algorithm update, and claims that ‘mobilegeddon’ would be…
This summer, we’re launching addfunds to support two causes close to our hearts: Cancer Research UK and Rockinghorse, a Brighton-based charity which has been helping sick children and their families for over 45 years.
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this edition features Facebook’s data access changes, Brighroll’s mobile video ads and the results of a study on the psychology of searchers. PRICE OF PRIVACY At last year’s F8, Facebook announced that in a year apps would not longer be able…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this issue features mobile friendliness, Airbnb’s ‘Never a Stranger’ campaign and a new digital ad spend record. RISE IN MOBILE FRIENDLINESS Google announced that there has been a “4.7% uptick in the proportion of sites that are mobile friendly” in…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s topics are confirmation of the EU’s charges against Google, Facebook CTR report for Q1 and the Yahoo-Bing deal. BREAKING: EU CONFIRMS GOOGLE CHARGES The European Union has accused Google of illegally abusing its dominant position in online search.…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, today we feature Apple Maps’ update, AdWords competitor tracking and YouTube’s ad-free subscription. APPLE MAPS BULKS UP Apple Maps still doesn’t have nearly as many features as Google Maps, nor is it as well respected. While the latter may…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, our Easter issue edition features mobile conversions, Google’s EU charges and Twitter promotions. MOBILE CONVERSIONS SPIKE Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, Yesmail released some eye-opening email-generated revenue…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features device targeting on Bing, viewing habits at Ad Week and Google’s mobile algorithm. ADWEEK: VIEWING HABITS The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe,…
Welcome to ‘What Happened in Search’. Packed full of the week’s digital search news each Friday, this week’s edition features Apple Watch, video’s impact on sales and Brightoll targeting from Yahoo. THE FIRST SMARTWATCH THAT MATTERS? Apple CEO Tim Cook believes the upcoming Apple Watch will be the only smartwatch of significance. The claims were made…
