Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week Pinterest launches ‘buyable’ pins, Android dominates stateside and Yahoo! tests Google results. KEEP YOUR ENEMIES CLOSE In a blow to Bing, Yahoo! has confirmed that it is testing the use of Google’s search results. As part of Yahoo…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re proud to introduce hoppa, as well as bringing you Flash news and Facebook’s immersive ads. OUT WITH THE OLD This Wednesday saw Resorthoppa launch hoppa, its new, global B2C brand. addmustard oversaw the migration to the new site,…
As the digital marketing world continues to advance, marketers are presented with a wide variety of channels from which they can increase brand visibility, drive sales and promote their campaigns. Due to this multi-channel approach, analysis becomes complicated as the majority of marketers attribute credit solely to the last interaction or click in the sales…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features a URL upgrades reminder, autoplay on Twitter, UK mobile search rates and Google’s core ranking update. REMINDER: UPGRADED URLS DEADLINE JULY 1, 2015 Back in February, Google announced that Upgraded URLs would soon be replacing Destination URLs…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features our multi-channel attribution modelling report, Google’s location-aware search and WWDC 2015. ADDMUSTARD REPORTS: MULTI-CHANNEL ATTRIBUTION addmustard has published its report on multi-channel attribution modelling. As the digital marketing world continues to advance, marketers are presented with a wide…
addmustard’s growing team is looking for an SEO Strategy Director. If you’re looking for a senior SEO role at a Brighton-based digital marketing agency, check out the details below. Apply to talent@addmustard.com. Working With Us addmustard Benefits You will have the opportunity to work with and be trained by industry gurus You’ll work with our…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s Panda update, Pinterest shoppers and Search Engine Land’s SEO Periodic Table. PANDA UPDATE At SMX Advanced this week, Google’s Gary Illyes announced that the next Panda update will happen in the next two to…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week the big news comes from Google I/O 2015, as well as mobile ad buy buttons and Adobe/Econsultancy’s Quest for Mobile Excellence report. NEED TO KNOW: GOOGLE I/O 2015 Yesterday, Google I/O 2015 kicked off and was largely…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s ‘quality update’, YouTube shopping and Spotify video. THE QUALITY UPDATE Google’s results have changed since the beginning of this month, and Google’s confirmed that this is due to a change with how it assesses…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week features Facebook Instant Articles, Verizon’s AOL takeover and what counts as a video view. FAST FOOD FOR THOUGHT This week Facebook unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users…
