Happy New Year and welcome to 2016’s first edition of What Happened in Search. With articles and conversations filled with resolutions and all too familiar post-Christmas chatter, we’re skipping the small talk and diving straight into the good stuff. This week we bring you our take on TrueView’s organic impact, as well as news from…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we take a look at the searchmetrics SEO winners and losers, Google’s RankBrain and Twitter’s new brand hub. BATTLEGROUND addmustard’s SEO team uses searchmetrics to analyse which sites came out on top, and which didn’t fare so well, in last week’s…
This month, the addmustard infographic shines a light on SEO. Three letters that have the ability to both confuse and conquer a digital landscape. Taking on an SEO campaign can seem like a daunting task, and with so many Google updates, tools that offer the world, and varying technical possibilities to trip up on,…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we explore SEO winners and losers, social media ad revenues and our lessons from BrightonSEO. BATTLEGROUND addmustard’s SEO team uses searchmetrics to analyse which sites came out on top, and which didn’t fare so well, in last…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch Battleground, as well as discussing Facebook’s retargeting success, Silverpop’s email marketing study and iOS 9 adblocking. BATTLEGROUND What Happened in Search has a brand new feature: Each week addmustard’s SEO team will use searchmetrics to…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about what Apple’s 2015 event means for marketers, Instagram’s ad roll-out and a potential Panda 4.2 reversal. THE BIG APPLE Yesterday saw Apple’s hotly anticipated annual event take place. As expected, the tech giant launched the…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we’re talking about Google’s war on mobile app ads, native Gmail ads coming out of beta and Google’s new logo. TONE IT DOWN In an update to ranking factors that will take effect from 1st November this…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week’s stories include the launch of Facebook M, Google testing video ads in search results, and the impact of the Local Pack update. FACEBOOK M LAUNCHES This Wednesday, Facebook released a test of its digital assistant; Facebook M.…
The next in our series of monthly infographics is on the topic of Display marketing, a channel that not many advertisers understand the full potential of. addmustard’s infographic demonstrates how Display targeting methods can convert, and gives a realistic analysis of each method. Vicki Gore, SEM Strategy Director, created the infographic alongside addmustard’s design team and…
Welcome to ‘What Happened in Search’. Packed full of the week’s search marketing news each Friday, this week we launch our August infographic: Taking a Gamble on Display. We’re also talking about Google’s Journey to Online Purchase report, Facebook’s referral traffic, the rise of US e-commerce and Amazon banning Flash. INFOGRAPHIC: TAKING A GAMBLE ON DISPLAY The…
