Word of mouth is one of the most powerful and cost efficient forms of marketing. But how do you get people talking about your content? When producing content for your brand, be that a social media post, a video, or a blog article, your number 1 goal should be to make your content engaging. Too…
Your brand is constantly communicating. With potential customers, with existing customers; through on-site commercial messaging, offline media and sales agents, to customer service and social media. The key question is, does your brand have a strategy or guidance for employees on how they should speak to customers and represent your brand? “45% of a brand’s…
What are the different types of PPC conversions available to me? Why does the data often differ in Google Analytics and AdWords? Which numbers should I trust? These are questions posed by many digital marketers and can cause a few headaches. The truth is, if your website tagging is set up correctly, all conversion types…
Social media can be an incredibly cost effective tool. Whether you’re a new business starting from scratch or an established company wanting to re-evaluate your brand presence, social media gives the potential to reach customers you want to target with the right messages, at the right time. As part of our ‘Exposed’ series, addmustard’s Head…
Dealing with emails consumes 28% of the average business employee’s day. So imagine the resource that could be saved if this was reduced by just a few percent per employee. Not to mention the relief of actually receiving the reply you’ve been waiting on. In the addmustard office this week we’ve been discussing email volume,…
As we all prepare to celebrate the bank holiday weekend, we have a jam-packed round up for you including Social Extension testing on Bing Ads, BlackBerry’s anger at Facebook, news of another Google mobile algorithm update, and our thoughts on data protection. We also reveal our latest infographic on the battle of the marketing superheroes…
At cinemas across the globe this week, viewers will finally bear witness to the biggest superhero battle of all time. Two of the world’s most notorious costumed crime-fighters will go head to head in the anticipated film, ‘Dawn of Justice’. But who will come out on top: Batman or Superman? They both have unworldly strength,…
In this week’s digital round-up, Facebook dominates the headlines after receiving a backlash from users due to notification issues. The social behemoth also introduced a new canvas ad format, while Instagram reviews its advertising options and Apple jump onboard the Twitter ship. Plus, our Display team have a few insights of their own to share…
This week we bring you a mixture of news and updates from the world of digital and search. We look at Foursquare attempting to bridge the gap between digital and the real world, AdWords updates, new additions to Facebook targeting that we can’t wait to try, and some interesting insights on ad blocking. Foursquare introduces…
UX”, “user experience”, “user interface design”, “user experience design”. If you work in or alongside a marketing team there’s little doubt that you will have heard these terms banded around. Perfecting the user experience on a website is now top of every brand’s wish list – and in our opinion, rightly so. User experience has…
