WhatsApp has become the latest in a list of Facebook-owned services to incorporate Snapchat tools into their offering. Hot off the heels of the introduction of Instagram Stories and the recent updates Facebook has made to its camera feed, WhatsApp now allows users to add text, drawings and emojis to photos and videos. Interestingly, these…
Chatbot – a service powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. By allowing brands to communicate with users through messaging apps like Facebook Messenger and Slack, chatbots or virtual robots are transforming the way that companies communicate with their customers. From programmed chatbots that can respond to…
Having a social media presence is no longer simply a nice-to-have for brands. From Facebook and Twitter, to Pinterest and Instagram, customers expect to be able to communicate with you in open, social spaces as easily as they could privately email or call you. Yet it’s this public aspect of social platforms that can…
Facebook-owned social media platform, Instagram, has just announced a European roll-out of a brand new suite of free tools for businesses. This includes the arrival of ‘Business Profiles’, which allows companies to include a ‘Contact’ button within their profile. The addition should not only quickly signal to users that the profile belongs to a business,…
Marketed by Instagram as a way to let your followers know what you’re up to, without clogging up your own profile, Instagram Stories have launched this week. Unlike regular Instagram posts, there are no likes or public comments functions, and content posted will disappear after 24 hours. By now you have probably figured out that…
We get it, Snapchat is definitely a big deal. With over 100 million active users and 6 billion video views every day, it’s clear to any marketer that this is could be a bandwagon you should be jumping on. But how exactly can brands harness the success of Snapchat and utilise it within their marketing mix,…
Thanks to an unprecedented rise in multichannel customer journeys, it’s more important than ever that brands understand the impact their online marketing efforts have on their offline sales (and vice versa). For some marketers, being unable to measure this effectively is a source of frustration – they know that there is a relationship between their…
Customer experience can be a complex thing to nail down and get right – after all, consumers have more outlets than ever before to voice their frustration when you get it wrong, thanks to the rise of review platforms, social media, and sites like TripAdvisor. However, it doesn’t take an endless amount of time or…
It seems Facebook have decided this week that blood is thicker than water (and publishers), when it comes to what they show their users, following the latest tweak to their news feed algorithm. Put simply, the change will mean that Facebook users will see more posts from their family and friends, and less content from…
Are you an on-the-go celebrity type with a legion of fans and too many @mentions to (Twitter) handle? Then you’re probably the perfect candidate for this latest offering from the social media giant. Here’s the lowdown on Twitter Engage (because fame and fortune could be just around the corner…). Who Designed for ‘creators, influencers and…
