Ideas. It’s a funny old business!
Read more
Apostro-fears
Read more
An honest guide to travel copywriting
Read more
National Poetry Day
From the romantic verses of William Wordsworth to the striking stanzas of Kate Tempest, poetry has arguably played as important a role as the novel in our understanding of literature from as far back as the 18th century BC all the way through to present day. Often labelled a dying art, we at addfolio welcome…
Content Olym-picks: Bringing Home The Gold
Just as athletes must incorporate practice, planning and performance tracking into their journey to victory, content creators must play the game. From working as a team to deep diving research, there are certain aspects found in both competitive sport and content creation. Read our top 10 reasons a content strategy must be as varied as…