‘Tis the Season to be Searching
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Alice In Content Land
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we pride ourselves on our love…
How Well Does The Shoe Fit? 5 Strategies For Finding Your Content Sweet Spot
We’ve all heard the story before about Cinderella and her prince. Evil stepmother. Fairy godmother. Ball. Midnight. Lost her shoe. Prince has to find his princess. Happily ever after. If you are like a lot of content marketers, you may still be stuck with your own evil stepmother — and struggling to find a way…
Cinderella and Finding Your Perfect Content Fit
November is National Novel Writing Month, a novel writing project that challenges professional and amateur authors to set aside ‘what ifs’ and put pen to page. Wordsmiths are encouraged to write about whatever they like, and being lovers of the written word at addmustard, we decided to get involved as well. At addmustard HQ we…
Blog Vs. SlideShare
In the beginning, there was a brand. And they did say “Let’s do this content thingy” So they did hire The Content Marketer and said to him. “Do the content thingy” And he did reply unto them “Do you have a blog?” And the brand did say “No.” And The Content Marketer said unto them…
Featured Snippets and How to Rank Above Everyone
The Rat Race to Number One The race to the top of the search engine ranking page dominates digital marketing. It’s simple – if you’re sitting pretty at the top of page one, you’ll be getting significantly more visibility than your competitors. Research from website ranking tool AWR suggested than in March 2016, if you…