The Great British Bake Off has had more interest than usual this year, and for good reason – not long ago, the BBC announced the hugely popular show would be moving to Channel 4. It would be an understatement to say the British public were outraged – what would happen to our beloved Paul and…
BrightonSEO is the highlight of our social calendar at addmustard, and this year did not disappoint. From keywords to content, we’re all clued up and ready to take on another year as Brighton’s expert digital marketing agency. Held in the conveniently located Brighton Centre, this year the conference played host to a number of fascinating…
Based in our very own city by the sea, BrightonSEO rolls around twice a year, attracting some of the most talented online enthusiasts from around the world, Not content with being the best event in the UK to brush up on your digital marketing knowledge, it’s also up there with the greatest when it comes…
As you can see in this case study, “off-site SEO”, to coin a phrase, offers brands exposure through free and organic web-based content, aiming to drive traffic to their site. Sound similar to PR? That’s because it is. SEO as a practice has been leaning more and more towards traditional PR tactics to gain results,…
Blogger advocacy is the new celebrity endorsement. According to The Drum, 8 out of 10 industry professionals now prefer to work with bloggers and YouTubers over celebrities. It seems that these days, encouraging a well targeted blogger to support and engage with a product or service is worth far more than an endorsement from the…
That old adage, “today’s headlines are tomorrow’s fish and chip wrappers”, is now lost on many. Not because of the rejection of irresponsibly sourced fish or the introduction of biodegradable takeaway boxes, no. But because of the slow, painful death of print media. In March of this year, The Independent, the centrist tabloid paper, made…
