A new week sees some familiar faces brought to the SEO battleground… Winners www.boots.com Recurring winner Boots continues its winning streak by reaping the benefits of the Google Core Update. As mentioned last week, boots.com has issues with its international.boots.com domain cannibalising for core brand term ‘boots’. This further climb shows Boots to be addressing this…
An interesting take on Winners vs Losers this week, as all websites involved were at the subject of visibility loss and gain caused by Google Phantom and Core updates. It will be interesting to see the shift in website visibility next week as sites accustom themselves to the new updates. A few weeks back, we…
This week we see YouTube.co.uk switching from the winners to the losers list as well as a few other sweet successes and not so friendly failures. Winners www.merriam-webster.com The online American dictionary site sees varied movement with their visibility, however this week the site wins as the overall biggest gainer. The recent boost in popularity can…
Take a look at the SEO world’s first winners and losers of 2016, all rounded up for your viewing pleasure. WINNERS youtube.co.uk Video streaming giant YouTube tops the list of visibility gained this week. It seems that the domains youtube.com and youtube.co.uk are cannibalising each other for core brand term ‘youtube’ in the UK. ‘youtube.co.uk’…
Right let’s not dilly dally then, you want to know who has come out shining this week in natural search and who should be feeling a bit down in the dumps. Lucky for you we have everything you need. Enjoy. WINNERS Merriam-webster.com It’s been a volatile year for Merriam Webster’s visibility all while operating in…
Welcome back digital marketers and a warm welcome to our new readers. If you’re looking to stay updated on the winners and the losers in natural search this past week, you’ve come to the right place. WINNERS Digitalspy.com Following Digital Spy’s migration of its .co.uk site last week, its .com domain continues to see vast rises…
As another Brighton SEO conference swung around, addmustard’s SEO team eagerly donned their passes and scampered the 50 yards between addmustard HQ and Brighton Dome to join the thousands of paisley-clad marketers gathered for the conference. With three new faces in the addmustard SEO team, there was much anticipation, and with so many interesting titbits picked up…
It’s been almost a decade since Bill Gates’ illustrious quote ‘Content is King’ reverberated around the digital world, and yet the words still resonate today. With over 57% of marketers declaring time limitations as the biggest hurdle when it comes to implementing a successful content marketing strategy, a solid content plan has never been more…
Following four weeks as an addmustard intern, Alice Crick gives her account of her time on the content team. For an update on Alice’s progress, read more below. With no experience in the digital marketing industry, it’s an understatement to say I was nervous on day one of my addmustard internship. All I had to…
