The logo – a crucial element of a business that defines your brand with a single, clear illustration. The logic of a logo isn’t just one of aesthetic; it sends a message, tells a story as the business grows, and builds brand awareness as people get to know and recognise the brand over the years.…
The world’s number one online fashion retailer, ASOS, and high street-turned-etailer Urban Outfitters both dominate the digital landscape when it comes to NewGen clothing. Selling hundreds of thousands of products via their online stores and delivering across the globe, an efficient and user-friendly web interface is not just important but fundamental to their success. In…
With the rise and rise of social media we’re seeing more companies investing efforts into creating ridiculous yet somewhat believable pranks for April Fools’ Day. Our modern day obsession with technology has allowed big brands to take advantage of this day, with some leading to disastrous consequences: we’re looking at your ‘mic-drop’ prank Google! Here’s…
Cannibalisation and new-comers take the SEO Battleground stage this week… Winners www.dictonary.com Dictionary.com refuses to budge! The site returns as this week’s champion in our SEO Battleground once again, continuing to reap the benefits of fixing its previous duplicate content and technical issues on site. www.worldlingo.com Translation sites aren’t strangers to our SEO battleground, with…
Dictionary and translation sites take over our SEO Battleground this week, while old losers become winners… Winners: www.dictionary.com The go-to site for all your definition needs continues to climb up the visibility ladder as it’s crowned this week’s winner for biggest gain. We saw dictionary.com in last week’s battleground as a winner, despite evidence suggesting…
This weeks battleground features a battle of gains and loses between piracy sites as well as other contenders… Winners www.weather.com Weather.com has featured on our list on more than one occasion as both a winner and a loser and this week the site wins for biggest gain. The site suffered significant loss on visibility in…
Winners It’s a battle of keyword terms and domain conflict this week, see who comes out on top…. Tripadvisor.com The trip review giant reappears in our battleground this week with its American site showing a steep visibility increase on Google’s UK search results. Running spot checks on the terms that the .com domain was ranking…
Each week, addmustard’s SEO Battleground analyses the winners and losers of organic visibility from Searchmetrics. This week sees Youtube and Hotmail’s varying domains cannibalising each other for core brand terms. Winners: Youtube.co.uk Youtube.co.uk isn’t an uncommon contender in our battleground, the site is in a constant loop with youtube.com to rank first for the term…
This week we see previous contenders and offenders reappearing in our battleground… Winners: www.tripadvisor.com Tripadvisor.com takes this week’s top spot in terms of overall visibility gained. The site has seen steady visibility with brief peaks throughout 2014 & 2015, this week the already monolithic site has shot up again. Not set with just ranking for…
A new week sees some familiar faces brought to the SEO battleground… Winners www.boots.com Recurring winner Boots continues its winning streak by reaping the benefits of the Google Core Update. As mentioned last week, boots.com has issues with its international.boots.com domain cannibalising for core brand term ‘boots’. This further climb shows Boots to be addressing this…
