20 common marketing acronyms translated
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Points we’re pondering from BrightonSEO
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Penguin 4.0 – The Lowdown On Google’s Latest Update
Google Penguin, first launched in 2012, has had its last (but by no means least) major update. Penguin 4.0 has officially been rolled-out, and is now in real time. Unlike previous iterations of the algorithm update, where sites would have to wait for months (often years) for the next update to turn around a penalty,…
What Is A High Bounce Rate, And When Is It Acceptable?
On day one of SEO school we’re taught about an important metric: bounce rate. Bounce rate is the percentage of visitors to your site which leave after only viewing one page, so something is causing them to ‘bounce’ without engaging with your content. Whether this is down to poor design, irrelevant content or a lack…
Team GB – Champions Of Twitter
And like that it’s over – the Olympics have finished for another four years, and what an event it’s been! 2016 was all about Rio, but back here in Blighty we’ve been obsessed with all things Team GB. For the first time in over 100 years, we’ve got ourselves on the podium with a 2nd place on…
9 Reasons Your Content Is Boring (And They’re All Your Fault)
Sometimes we all need a wakeup call, so here are 9 reasons your content is boring, with solutions to boot. Otherwise, we’re hardly being helpful now, are we? 1. You don’t care about your topic. If a topic bores you, it’s going to bore your audience. They’re able to pick up on things like…
How To Determine Malicious Links
You’d think people have better things to do than harass their competitors all day, but never underestimate a persistent troll. You may be asking yourself, is negative SEO even a reality? Do people really spend all day chasing links and spamming competitors in order to damage a competitor’s position on Google? Unfortunately, yes. There are…
20 Common Marketing Acronyms Translated
Marketing buzzwords are thrown around the office everyday, none more so than the acronym. An acronym is an abbreviation of a phrase, shorted into one word using the initial letters from each word of the phrase. While these might streamline emails and save us milliseconds per sentence, when we take a step back, the quantity…